Hard Discount Formats Service Quality Assessment Model in Colombia

In this article, the construction of an evaluation model quality service hard discount stores in Colombia was carried out. Thus, a quantitative study out, under deductive and descriptive method, with its own instrument designed supported by globally accepted Servqual Servperf models, Likert-type questions, to measure customer perception. regard, around five thousand surveys were applied main cities country, for validation as information processing, software SPSS-26 complement AMOS used. The made up seven dimensions, namely: tangible elements, reliability, empathy, security, responsiveness, image loyalty. Finally, it concludes highlighting aspects that considered most relevant customers discounter’s stores.